When you are a small business owner, your days are packed. Everything seems to demand your time and attention. Let’s face it—you have to do it all. Or do you?
Hiring a freelance writer to take on some of your tasks allows you to focus what you do best—running your business. Here are just some of the advantages to hiring a freelance writer:
1. You get more for your money
Freelancers are hired on an as-needed basis, so you can hire them for a specific project without adding them to your payroll. When the job is finished, freelancers move on until you hire them for another project. That means you pay no salary, provide no health care benefits or 401k contributions, or need to find back-up support during vacations or sick days.
Because freelancers typically work at home, there’s no need for you to find them office space or purchase laptops and smartphones, saving you both aggravation and money.
Freelancers also save money because they save time. Writing is their profession; they excel at completing a task in a fraction of the time it would take someone who doesn’t write well or doesn’t have the time to devote to creating a quality piece.
2. You work with someone who understands your position
Freelance writers run their own businesses. They will strive to exceed your expectations and provide superior customer service; they want you to become a repeat customer who will hire them to work on other projects for your company. In some cases, a freelancer may also be more flexible when negotiating the fee or payment terms for a project
3. You have someone who can work flexible schedules independently
Most writers choose to freelance because they want the flexibility that comes from setting their own hours, which works to your advantage. For example, a freelance writer could be developing your website content or editing your proposal while you’re sleeping. It also means they could be in a better position to accept a rush job.
When you hire an employee, you are making a commitment to manage, mentor, and train the employee and ensure his/her assigned duties are performed satisfactorily. Freelancers, however, thrive on independence. Clearly define your expectations, provide access to whichever company resources are needed, and leave the freelancer to finish the job. You, in the meantime, are focusing on what you need to accomplish.
4. You benefit from the freelancer’s experience
An experienced freelancer has written material for different businesses, giving them knowledge and expertise across many industries. This background arms them with the skills to offer a broader approach to the jobs they can accept. It enables the freelancer to offer you new ideas and approaches to your projects, while of course, maintaining strict adherence to protecting any proprietary information from other clients.
5. Your company looks stellar for using quality content
Professional freelancers provide the highest quality material. They are experts at developing content that is not only well-written, but reflects your company brand and culture and speaks to your intended target audience. Skilled freelancers can make highly technical language easy for an average person to understand or make your sales pitches more persuasive.
Are you ready to hire freelance writers to help boost your image and increase your productivity? We’re here to help. At ABIL Solutions, we offer freelance writing services to handle any type of document you may need, including content marketing, blog posts, web content, LinkedIn articles, proposals, and more. Contact us to schedule a free 30-minute consultation to discuss how ABIL Solutions and our brand of “creative anarchy” can help you get more done in less time.